Research Paper: Digital Transformation - a Real Marathon

In a time of rapidly evolving technology and enormous amounts of data and information, companies now have the choice to either adapt and innovate through the process of digital transformation or otherwise face decline. Digital transformation is not simply incorporating different aspects of new technologies such as AI, Blockchain, and automation to complement business processes on a micro level; but is instead about transforming entire business models, strategies and cultures on a macro level with technological innovation as the foundation. However, as companies embark on the race to digital transformation, they encounter many challenges even from the start.