Gartner® Research

Quick Answer: What Is Unified Retail Commerce, and Why Does It Matter?

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According to Gartner, unified retail commerce is the dominant modern business strategy that reshapes the retail industry for both retailers and consumers*. Savviest retailers are, therefore, urgently seeking ways to implement unified commerce not only to keep up with ever-changing customer expectations but to stay resilient in wavering market conditions also. However, what is unified retail commerce, and why does it matter?

Let’s check out this research from Gartner to fully understand the foundation of the new robust strategy, its benefits and business opportunities to become a next disrupter in retail.


*Source: Gartner ®, Quick Answer: What Is Unified Retail Commerce, and Why Does It Matter?. Max Hammond. 20 May 2022
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