July 19, 2019, VIETNAM — Takashimaya Vietnam Ltd. (Takashimaya), FPT Software Ltd. (FPT Software), and Toshiba Digital Solutions Corporation (Toshiba) are delighted to announce the strategic launch of a new customer relationship management (CRM) system. This CRM system will allow Takashimaya to offer a new customer-oriented service through both Takashimaya’s website, and Takashimaya’s new mobile application, Takashimaya Việt Nam or Takashimaya VN, which will facilitate customers a better shopping experience with its loyalty program, Takashimaya Membership Bonus Point Gift Card Program, at the Takashimaya Department Store located in Ho Chi Minh City.
The new mobile application will provide customers with Takashimaya Membership Bonus Point Gift Card Program to create a seamless end-to-end user experience and offer members on-the-go access to personalized information and services, promotions and campaign programs, as well as other attractive benefits. The mobile application has interactive features including the accumulation of points and the ability to check the member’s shopping history, without the need to carry a physical membership card.
With the new CRM system, Takashimaya will also be able to communicate better with customers and understand customers’ demands by running data-driven marketing campaigns in real-time. These benefits will help Takashimaya build a better relationship with its customers, increase customer loyalty and strengthen its business.
Takashimaya Vietnam is the first branch store among Takashimaya’s overseas group to implement a mobile app developed by FPT Software and Toshiba.
Previously in 2016, FPT Software and Toshiba had worked together to introduce a Retail Loyalty Program Management System to Vietnam, which was based on the core solution from Toshiba known as PointArtist®. Together, they have contributed to the modernization of Vietnam’s retail sector with customer-oriented ICT solutions.
FPT Software and Toshiba remain committed to offering customer-centric ICT solutions to tailor innovative in-store loyalty reward services and offerings in tandem with the rapid retail growth that Vietnam has seen in recent years. With this technology and service, Takashimaya will be able to provide an elevated shopping experience for its consumers and also offer customers the opportunity to experience convenience and enjoy membership benefits with ease.
About Takashimaya Vietnam
Takashimaya Vietnam Ltd., owner, manager and operator of the Ho Chi Minh City Takashimaya Department Store since 2016 under the Takashimaya Group, is the first Japanese department store to open in Vietnam and is now celebrating its third anniversary this July. Takashimaya pledges to continue putting people first and improving customer satisfaction. The store will continue to uphold its traditional values in serving people with kindness and heart while at the same time being flexible in moving with current trends thereby creating a more exciting shopping experience for its customers at the Ho Chi Minh City Takashimaya Department Store.
For more information, please visit: https://www.takashimaya-vn.com/en
About FPT Software
FPT Software is a subsidiary of FPT Corporation – a global leading II services provider headquartered in Vietnam with nearly US$2 billion in revenue and 36,000 employees. Qualified with CMMI Level 5 v1.3 & ISO 27001, FPT Software delivers world-class services in Analytics, IoT, Mobility, Cloud, Embedded System, QA testing, Legacy Migration, Package Implementation, Application Service, and BPO services globally from delivery centers across the United States, Japan, Europe, Australia, Vietnam and the Asia Pacific. The company has served over 600 customers worldwide, a hundred of which are Fortune 500 companies in the industries of Aerospace & Aviation, Automotive, Banking and Finance, Communications, Media and Services, Logistics & Transportation, Utilities, Consumer Packaged Goods, Healthcare, Manufacturing, Public sector, Technology and more.
For more information, please visit: https://www.fpt-software.com/
About Toshiba Digital Solutions Corporation
As the driver of Toshiba Group’s digital solutions business, Toshiba Digital Solutions Corporation delivers system integration and digital service solutions that support companies in accelerating their digital transformation, and also plays a central role in Toshiba’s transition to become one of the world’s leading cyber-physical technology companies, with advanced capabilities extending from manufacturing to AI.
Toshiba Digital Solutions Corporation contributes to society’s positive development with services and solutions that open the way to a better world, and that realize the Basic Commitment of the Toshiba Group: “Committed to People, Committed to the Future.
For more information, please visit: https://www.toshiba-sol.co.jp/en/
Mobile Application Functions
Mobile App Launch Campaign
To celebrate the launch of the mobile app and encourage customers to use Takashimaya’s new service, the following activities have been planned:
Lucky draw (July 19-25):
Three special prizes:
Three consolation prizes:
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