Case Study: Loyalty and Rewards Network

The Client

FPT invested in this project to build a product named Utop for the retail market.

Business Needs

Target to setup a Loyalty Network Marketplace to offer a convenience way to Customers for converting their accumulated points from many loyalty points to reward gift.

Solutions

Building solution on top of Akachain platform with a private Blockchain to setup a consortium of point and rewards exchange.

Initial participants includes 10 million users from FPT Retail, FPT Telecom joint with others such as Redsun, TPBank, Hoayeuthuong,…

The Benefits

Enable a new product on market for FPT to connect merchants to join the loyalty Network Marketplace.