Augmented reality is now being adopted across many industries, due to its ability to provide outstanding customer experience. Its functions have made what was 90s sci-fi into reality!
The automotive industry, of course, has benefited from such developments. AR enables engineers to visualize concepts in a different, more effective way. What’s more that it helps when training employees, so they are able to perform better.
A couple of years ago, BMW started applying an innovative concept for training employees and improving customer service. They mixed reality systems in vehicle development. As a result, they devised a technique that looked like playing a game. Think flight simulators and you’re on the right track.
Let’s share some amazing augmented reality applications in the automotive industry.
Support Service Tools
Modern vehicles are more complex than ever. Service employees are trained on how to perform specific tasks and on which tools they should use, how to use them, and how to assemble the parts.
For this purpose, Volkswagen has developed MARTA – Mobile Augmented Reality Technical Assistance. It shows real and virtual parts in 3D and their correlation with others, as well. Volkswagen’s virtual technical assistant not only displays labeled parts, but gives instructions on how to place them, complete with their functioning.
An initialization process clearly displays each work task. The tablet also shows the vehicle silhouette, which makes the serving aspect of it more accurate and quick.
Enhancing The Sales Process
Customers now expect on-demand service everywhere. Car manufacturers and dealers should upgrade their traditional processes, such as sales, in order to meet the constantly growing expectations of digital-savvy millennials.
AR is a great way to create a next-level experience and enhance sales and also help encourage conversion. As you read this it’s being used in dealerships around the globe. Shoppers are able to change a car’s color by scanning it. Consumers may even scan cars on the street and receive information about their price and specifications.
Test Drive, Without A Drive
With the help of Augmented Reality potential customers can now drive a vehicle, without actually being in one. Audi was among the first to offer this option. They allow shoppers to undertake an AR-based test drive through 3D effects, without actually driving or being in a vehicle at all.
Range Rover released an Augmented Reality ad, which allows users to get behind the wheel of their Velar SUV simply through their smartphone camera. Users are able to look outside the window from the vehicle’s perspective. This gives the sensation of actually driving it.
All this means that users don’t even have to go to a showroom and book a test drive anymore. They can just take their smartphones and enjoy the experience.
The Design Phase
Augmented Reality now has an essential role in the design of a vehicle. It allows manufacturers to improve their product before producing it for the market. With AR manufacturers have access to all parts of the vehicle and are able to modify them in the early phases of the process. This reduces cost and time during the launch stage.
Volkswagen use AR to compare virtual data with real car design for analyzing the components. This allows only the accepted designs to go through the physical prototype stage.
Driver Awareness Online
Augmented Reality is revolutionary for eCommerce. It offers a number of advantages that would put you ahead of your competitors by providing outstanding user experience.
For instance, it enables a gyroscope experience, which allows you to have a full 360-degree look of the outside and the inside of a vehicle and explore every single angle, just with your smartphone. Such virtual tours, as well as other amazing AR features, provide next-level experience and drive awareness.
One of the biggest challenges automotive brands face is educating consumers on the technical features of their new car. As we know, no one reads the paper manuals, so manufacturers had to come up with something helpful.
Augmented reality once again comes in hand here. Customers are now able to launch a virtual technician on their mobile device, which helps them understand how the vehicle works or how to change a tire. Moreover, this useful AR experience reduces the time engineers would spend fixing an issue that you could have fixed yourself.
Reduced Road Rage
Frequent stress in our lives forces us to behave irrationally on the road. A digital sign, which explains rushing, for instance, could be very helpful in such cases. This AR sign flashes through a transparent screen on the windshield. The information it contains is displayed through an app and makes different kinds of behavior more understandable.
As we already noted above AR allows a new kind of test drive. Moreover, it enables shoppers to see different versions of a vehicle in a digital showroom. This means that dealers don’t have to place all models in their showroom, which would save time, space and money.
Today car buyers do their research online. AR is a nice way to present them with all they wish to see. Hyundai, for instance, doesn’t have sales executives in their showrooms anymore. They bring the cars to the people, not the other way around.
Vehicle manufacturers provide a unique augmentation of their operations by combining AR devices with image recognition, IoT devices, AI and initial databases, in order to create powerful analyzing machines.
However, such systems are more complex from a technological point of view. They can monitor the real-time temperature of machines during the maintenance process, for example. Also, they gather and analyze vibration data and identify potential issues.
Augmented reality represents a combination of in-house processing with the mobility and practicality of a mobile device or headset.
More Accurate Production
Car manufacturing involves assembling hundreds of thousands of individual components, not only correctly, but as quick as possible in a coordinated sequence. New products require new assembly instructions, which can be overwhelming for workers.
Today Augmented Reality allows the projection of these instructions on display or data glasses. That way employees control them is speech-based. This AR system shows them the next work step in a context-related way. The visualization leads employees right to the target point and so they can complete the task faster.
AR in The Automotive Industry
As for most industries, Augmented Reality brings its advantages to the automotive. It creates user experience and safety on a whole new level. AR can display traffic warnings and weather conditions on the windshield. It enhances the navigation and many other useful features in vehicles, to provide you with the best experience possible.
Once adopted the automotive industry now can’t go without Augmented Reality and constantly finds new uses of the opportunities this emerging technology provides.