5 Predictions for How the In-Vehicle Infotainment Industry Will Develop

Though technological innovations now shape the world around us, the humble car has stayed pretty much the same in terms of in-vehicle entertainment options. That is set to change. Innovative solutions for the automotive industry are being pioneered all the time. Led by a desire to be the first brand to bring them to consumers, automotive manufacturers are racing to produce smarter and better cars.

Innovations like autonomous vehicles naturally bring up concerns and discussions about safety issues. We still don’t all agree that artificial intelligence and connected car technologies are reliable enough to perform actions without the help of human drivers.

All these concerns around self-driving cars are reasonable, but perhaps we should think of it the other way around – what could we do with all of that free time if we aren’t driving. The average car owner spends about 9 hours a week driving. Essentially cars constitute a third living space for many people around the globe.

As vehicles become more autonomous, makers must find decent ways for users to spend their free time in vehicles. Real-time location data is one of the main technologies that is set to define the future of in-car infotainment.

The global in-vehicle infotainment market is expected to reach a staggering $58 billion by 2024, driven by the automotive evolution into IT systems. Some really fascinating and pioneering new technologies are expected to contribute to that figure. That’s why we’ve made this short list of predictions for the future of in-vehicle infotainment development to look out for.

5G Streaming

Music has been a staple of in-car entertainment for years now. That’s mainly because it causes little distraction and drivers are able to stay focused on the road. However, in the autonomous world, movies and a whole new gaming experience are expected to become a part of infotainment systems.

The advanced 5G connectivity will make this possible. It will allow high-definition games and movies streamed directly into the car.

As car owners have free time traveling from point A to point B, vehicles themselves are set to offer a range of interactive entertainment, new VR technologies and surround-sound. Cars are even expected to turn into 9D cinemas on the go. And of course, none of this would be possible without a fast and ubiquitous 5G network.

Mixed Reality Maps

Soon emerging graphical technologies such as augmented reality and virtual reality will change the way passengers and drivers interact with the world when on the road. Mixed reality will break down the boundaries of in-vehicle infotainment making it a part of our surroundings.

Moreover, it will provide a number of new opportunities for brands to create next-level navigation and overall location-based services. There’s no doubt that this will be a huge market for advertisers and content publishers in the coming years.

V2V Gaming

This one is for gamers. Vehicle-to-vehicle communication will allow innovative multiplayer, in-car gaming. These new exciting gameplay experience possibilities have caused game developers to flock to the automotive industry.

Brand new, multiplayer mobile and social games are expected to hit the infotainment app market once self-driving cars become a reality. You’ll be able to play with others on the road while driving in a similar direction. Exciting, isn’t it?

Personalized Voice Assistant

Voice control is a hot trend that appears to be a useful way to operate in-vehicle infotainment functions without using the driver’s hands. A recent collaboration between HERE, a leading location platform, and Amazon Alexa, suggest the extension of intuitive voice-controlled interfaces into future vehicles’ displays.

Voice is a simple and safe in-car infotainment system and navigation tool. Owners and passengers will be able to communicate with vehicles for a number of purposes, such as entertainment, personalized guidance, or information. Many predict the development of a bond between cars and users themselves, which would make them more trustworthy when out on the road.

In-Vehicle Retail

Mobile commerce has grown rapidly in the past couple of years, to a reported 95% of overall sales which involve a smartphone at some point in the transaction. Now almost all of us shop online on our phones, mostly because of the convenience this provides. However, you might wonder what the next step in the evolution of retail is. The answer is in-car shopping.

Some vendors are already experimenting with various ad-units in infotainment systems. Systems that allow vehicle payment are currently being developed.

The innovative in-car shopping technologies are set to follow the department stores’ example. You can expect a personalized shopping assistant based on artificial intelligence. What’s most exciting is the creation of your own holographic personal shoppers broadcasted directly into your car. When this is going to happen, only time will tell.

The Future Is Smarter

As the automotive industry moves forward, drivers will have less to do with the physical act of driving. They will essentially be chauffeur driven. The automation of vehicles will allow them to find new ways of spending their new-found free time. Of course, vendors know that. They will try to provide them with a whole new range of activities through in-vehicle infotainment systems.

Future cars will turn into our personal assistants. They will be able to drive us to our desired destination, while we enjoy our time, watch a movie, play a game, or shop. In-vehicle infotainment systems will be able to do it all. These are our 5 predictions for an exciting future. Most likely, there’s a lot more to come, but we’ll have to wait and see.