5 of the Hottest Innovations In the Automotive Industry

Rapid technological advancement in the automotive industry has led to a digital transformation. From how we buy cars to the experience of driving them, the industry is undergoing  significant changes. Vehicles are no longer “dead zones,” that is, an area where productivity is limited. The technological capacity of modern vehicles allows them to stand in for work spaces or a cozy place such as at home.

Hence, car manufacturers and companies related to the automotive industry have to follow tech trends to stay competitive on the market and meet the expectations of their digitally-savvy customers.

Here is a list of the hottest innovations that will to revolutionize the automotive industry:

VR/AR Marketing

Digital transformation in the automotive industry offers new and efficient marketing approaches. This affects how consumers choose and buy cars. Though virtual reality and augmented reality appeared decades ago, people still anticipate upgrades and new applications.

VR and AR also had a hand in automotive digital transformation. Audi has recently applied VR technology in its dealerships. Audi customers got the opportunity to digitally configure their cars, right down to the last detail. The Audi VR experience already implemented this approach at dealerships in the United Kingdom, Germany, and Spain.

The exploitation of VR technologies in the automotive industry eliminates the need to have all vehicles on-site. The whole range of products is now accessible digitally. All you need to do is put on a VR headset.


Holoride is yet another technology based on Extended Reality that demonstrates rapid digital transformation. Automotive rides are no longer the stuff of boring every-day routine, but rather offer immersion into digitally-generated theme parks.

Passengers of the Audi e-tron may now put on VR headsets and see an extended and more exciting version of reality. The vehicle collects data which is transmitted to your headset and presented as a game. For example, instead of grey buildings, you will see a colorful fantasy world. When the car stops at the crosswalk, your virtual vehicle also stops, and you may see blue chickens crossing the road.

Extended Reality is an umbrella term for VR and AR. This innovation adds an extra dimension. ER technology works as a fusion of the real and digital world.

Holoride technology is not exclusive to Audi. Soon it will be available for all car manufacturers, and its uptake will promote digital transformation in the automotive industry.

Connected Cars

The Internet of Things is another technology that has resulted in automotive digital transformation. People are obsessed with connectivity. Drivers want to be connected and continue their business and social lives while in transit. This has encouraged digital transformation in automotive production, transforming cars into mobile Wi-Fi zones.

The introduction of 5G is planned to go global by 2020. It will significantly improve connectivity. The fifth-generation mobile network will drastically increase the speed of the Internet and promote digital transformation. The automotive industry, in turn, will experience growing demand for connected cars. It is expected that more than 380 million new connected cars will hit the road by 2021.

The perks of connected cars are not all about faster Internet and better access to social media for drivers. IoT-powered cars create a moving network that allows vehicles to communicate, improving both safety and traffic. It has been termed the Internet of Vehicles.

Advanced Driver-Assistance Systems

Automotive Artificial Intelligence is usually associated solely with self-driving cars. But this technology can also be applied in various other ways. The advanced driver assistance system (ADAS) is one of the best examples of digital transformation in the automotive industry.

ADAS is a learning-based autonomous driving platform. It equips cars with such features as self-navigation, object detection, traffic sign classification. This technology significantly improves  road safety and helps drivers on their way.

Another great example of automotive digital transformation is Automotive AI platform developed by Affectiva. This is the in-car sensor technology that monitors a driver’s emotions and behavior. If a driver is sleepy or uses their mobile phone too much, then the system will notify them about relevant safety issues.

3D Printed Vehicles

Since its inception, 3D printing technology has developed rapidly. Today it is applied in medicine, architecture, and art. But what about 3D printing your own car?

Leading manufacturers have already implemented this technology to produce parts for their vehicles.

The hottest innovation of 2019 is the release of LSEV by the startup XEV. This is a 3D printed low-speed electric car that customers can customize according to their personal preferences. All of the parts for this vehicle can be produced in just 3 days. This technology allows to dramatically reduce production costs. It makes this car affordable for a wider audience, and the announced price is only $7.500.

Final Thoughts

This article outlines some of the hottest automotive innovations that will surely shape industry standards. Yet, the process of digital transformation in automotive industry is a long, wearisome journey. Though it might take some time, digital transformation in the automotive industry on a global scale is inevitable.